April 1, 2010
So, I pass a Sherwin Williams Paint store on the streetcar everyday, and encounter this logo…
I’m curious. Does this logo make you want to jump up and buy paint from Sherwin Williams? Would you like to contribute to their worthy cause to “cover the earth”? Do you suddenly feel the urge to paint uncontrollably? Are you more attracted than ever to the thought of using red paint? I can only conclude one of two things from this logo:
1) They intend to literally paint planet earth with a thick coat of toxic tomato red.
or 2) They intend to dominate the global paint market…and eventually…THE WORLD!
Hmmm…. I can’t help but wonder what the designer was thinking when he drew this. Even worse, who and how many had to approve it, agreeing that this logo spoke to their target clientele (which clearly consists of eco-enthusiasts and supporters of local business)?