Paint the World…explained

April 13, 2010

So my dear friend recently pointed out that the previously shared logo must be a remnant from another time. It could not possibly have been designed in the past 10-15 years. And she was right! It turns out the logo and trademark “cover the earth” was first introduced by Sherwin Williams in 1905. It’s over 100 years old! So I guess there might be some sort of sentimental attachment to the logo. If only they kept it as authentic and harmlessly naive as it was in its original concept…there’s some kind of charm in those old school graphics.

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3 Responses to “Paint the World…explained”

  1. Magda Says:

    Wow, I never would have guessed that it was that old! That’s incredible. It is charming in its own way, but I can’t help but feel a slightly sinister vibe when I look at it 😉

    • lindsey Says:

      I know hey! It’s especially awful now that they’ve given it that 90’s clip-art-esque graphic quality. Mind you, now matter how vintage it looks…still looks like the earth is dripping with blood.

  2. Magda Says:

    Lindsey, you should write more! I love your snappy prose and curious insights.


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